Privacy policy
At Mercer & Row, we respect your privacy and are committed to protecting your personal information.
This Privacy Policy explains how we collect, use, store and share your personal information when you visit our website, make a purchase, contact us or otherwise interact with Mercer & Row.
Information We Collect
When you use our website or place an order, we may collect information including:
- Your name
- Billing and delivery address
- Email address
- Telephone number
- Order and purchase information
- Payment and transaction information
- Information you provide when contacting customer support
- IP address
- Browser and device information
- Website activity and interactions
- Cookie and similar technology data
- Marketing preferences
Payment information may be processed directly by our payment providers. Mercer & Row may not receive or store your complete payment-card details.
How We Use Your Information
We may use your personal information to:
- Process and fulfil your orders
- Take and verify payments
- Arrange delivery
- Provide order confirmations and shipping updates
- Process returns, refunds and exchanges
- Communicate with you about your order
- Respond to customer-service enquiries
- Detect and prevent fraud or misuse
- Maintain and improve our website and services
- Understand how customers interact with our website
- Comply with our legal and regulatory obligations
- Send marketing communications where permitted by law and according to your preferences
Under UK data-protection law, businesses need an appropriate lawful basis for each way they process personal information. Depending on the activity, Mercer & Row may rely on performance of a contract, compliance with a legal obligation, consent, or legitimate interests.
Marketing
Where you have subscribed to marketing communications, or where we are otherwise legally permitted to contact you, we may send you information about products, releases, offers and other Mercer & Row updates.
You can unsubscribe from marketing emails at any time by using the unsubscribe option contained within the email or by contacting us.
Where we rely on your consent, you may withdraw that consent at any time.
Cookies and Similar Technologies
Our website may use cookies and similar technologies to operate the website, remember preferences, understand website usage, improve performance and, where applicable, support advertising and marketing.
Some cookies are necessary for the website to function. Other non-essential cookies may require your consent.
The ICO states that website visitors should be informed about cookies and what they do, and consent is generally required before using cookies that aren't strictly necessary.
How We Share Your Information
We may share personal information with trusted third parties where necessary to operate our business and provide our services. These may include:
- Ecommerce and website-platform providers
- Payment processors
- Delivery and logistics providers
- Customer-support providers
- Analytics providers
- Advertising and marketing providers
- IT, hosting and security providers
- Professional advisers
- Government authorities, regulators or law-enforcement bodies where required by law
For example, if your store operates through Shopify, certain customer information will be processed through Shopify as part of providing the ecommerce service.
We do not sell your personal information simply in exchange for money.
International Transfers
Some of the service providers we use may process or store personal information outside the United Kingdom.
Where personal information is transferred internationally, we take appropriate steps where required to ensure that the information receives an appropriate level of protection in accordance with applicable data-protection law.
The ICO requires privacy information to address relevant overseas transfers and protections where applicable.
How Long We Keep Your Information
We keep personal information only for as long as reasonably necessary for the purposes for which it was collected, including fulfilling orders, maintaining business and transaction records, resolving disputes, preventing fraud and satisfying legal, accounting and regulatory requirements.
Different categories of information may therefore be retained for different periods.
Keeping Your Information Secure
We take reasonable organisational and technical measures designed to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.
However, no method of transmitting or storing information electronically can be guaranteed to be completely secure.
Your Privacy Rights
Depending on the circumstances and applicable law, you may have rights concerning your personal information, including the right to:
- Request access to personal information we hold about you
- Request correction of inaccurate or incomplete information
- Request deletion of your information in certain circumstances
- Request restriction of certain processing
- Object to certain uses of your information
- Request transfer of certain information
- Withdraw consent where processing is based on consent
- Object to certain direct marketing
These rights are subject to applicable legal conditions and exemptions.
To exercise a privacy right, contact us using the details below. We may need to verify your identity before fulfilling a request.
Children's Privacy
Our services are not intended to knowingly collect personal information from children where doing so would be contrary to applicable law.
If you believe a child has provided personal information to us inappropriately, please contact us.
Third-Party Websites
Our website may contain links to websites or services operated by third parties.
Mercer & Row is not responsible for the privacy practices of independent third-party websites. We recommend reviewing their privacy policies before providing personal information.
Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes to our business, website, services or legal obligations.
The latest version will be published on this page with an updated revision date.
Contact Us
For questions about this Privacy Policy or how we handle your personal information, contact:
Mercer & Row
Email: Jylaessentials@gmail.com